AMPLIFY
(previously Branding Buddy)
17
completed branding projects
4
projects in process
7
partner design agencies and freelancers
A positive and strong digital identity is necessary for youth-led initiatives as it’s often their first foot forward in communications and community building.
Amplify offers in-kind branding services to youth-led organizations that are looking to develop their brand identity or revitalize their current brand.
Recipients that are approved for our Amplify Program will be provided with one-on-one branding consultations with FES’ partner design agencies, to develop a branding package and strategy for youth-led climate projects.
OVERVIEW
OUTCOMES
Amplify deliverables are flexible and will be agreed upon between the Amplify Mentor and youth participant, dependent on capacity and need. Outcomes may include one or a few of the following:
- Logo design & usage guidelines
- Colour palette & typography
- Language & marketing recommendations
- Editable design templates
- Webpage design recommendation
COMMITMENT
The provision of services will depend on the frequency of the mentor’s availability for consultations. After an introductory meeting to go over expectations, a recommended timeline consists of:
Meeting 1
An initial consultation meeting with the Amplify Mentor and Amplify applicant to discuss design goals and your brand service requests. The Amplify Mentor will develop some initial design ideas to present at the next meeting.
Meeting 2
The Amplify Mentor will present and gather feedback on their first design draft, and incorporate feedback after the meeting.
Meeting 3
The Amplify Mentor will present and gather feedback on updated design draft, and incorporate feedback after the meeting. This will be the final round of feedback before the final product is delivered.
Meeting 4
The Amplify Mentor present the final branding design, and ensure the Amplify applicant will receive all necessary assets and files to utilize the brand successfully. The Amplify partnership will come to a close.
If you have any questions about Amplify, email Kathryn Hoffart at kathryn@fesplanet.org
HOW TO APPLY
Applications are currently open. We will reach out to you once a mentor has accepted working with your organization, and has the capacity to work with you on your brand.
ELIGIBILITY
ORGANIZATION OR PROJECT
This service is open to youth-led organizations or projects that have an established brand identity and are looking for a refresh, or for organizations that have no previous branding identity or guidelines.
Applicants should have a project or initiative that will reduce the impacts of the climate crisis in what is currently referred to as Canada.
In addition, applicants must meet the citizenship, language and age requirements.
AGE
Under the age of 31.
CITIZENSHIP
Canadian citizenship, permanent residency, refugee status or a visa.
LANGUAGE
English or French.
Thank you to our partners
